and European console markets with the original PlayStation by offering games that made use of superior graphics, coupled with outstanding multimedia capabilities. If anyone could give Nintendo a run for its money there, it was probably Sony. But as late as 2003, nobody had managed to provide any real competition to Nintendo in handheld systems.
In the console market, Sony and Microsoft had been chipping away at Nintendo's dominance for years with PlayStation and Xbox, respectively. The company successfully migrated its Mario, Zelda, and Pokémon series to the Game Boy Advance, which became hugely popular as a result. The company had already established its credentials with larger console systems, and when it introduced the Game Boy Advance handheld, it already had not just popular games but popular game franchises. Handheld players never went away entirely, but mostly languished until Nintendo came up with a spectacularly winning formula in 2001. The first ones were dedicated to playing a single game a popular early example was Mattel's Football, introduced in 1977. Handheld game players had been around for decades. The PSP, a combination game system and media player, wasn't the most popular handheld system, but it was a crackling cauldron of surprisingly advanced tech for its time. The PlayStation Portable (PSP) was the labradoodle of the electronic games industry, an odd crossbreed, muscular and fun, but also kind of pricey.
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